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Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing . have been appearing in pop and hip-hop music videos, (such music videos Common celebrity scandals involve alcohol, drug, sex, or crime related ..
Brands can send free samples to celebrities to try out their product, and.
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Description:Cigarette brands became hugely involved in celebrity branding, 'Kodas' cigarettes introduced baseball player cards into the packets of cigarettes as part of a customer loyalty scheme. Brands will gain that connection with the consumers without needing the celebrity as a current endorser. Some brands also use it to re brand as their image as before it might not have had a strong brand image that saw it in a positive light. This could be due to miscommunication between the firm and the endorser advertising the product or service Halonen-Knight and Hurmerinta, Companies who use celebrity endorsers are at a risk financially, whether they are choosing the right celebrity endorser to represent their brand and return the favor with an increase in sales, or for the brand to become known on a wider scale. Using celebrity branding, can create a personality transfer where the brand inherits the personality of the celebrity. Michael Jordan then became Nike's celebrity brand ambassador for their sports industry.
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